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An interview with a Monster:
Luke Archer of the Cool Hand Look Agency.
by Jacob Tell, Editor, Solutions for Dreamers
October 9, 2014
Over the past several years, we have had the joy of working with our video partner Luke Archer. Luke is the Creative Director and founder of the Cool Hand Look Agency. There are some big changes going on at Cool Hand Look, so I decided to interview him about the reinvention of the Agency.
Here are some excerpts from that interview. Enjoy!
Q. So explain to me, what is the Cool Hand Look Agency?
CHL: We are a bad ass biker gang…except Dana has a scooter, and Gianny cruises his moped around town. Ok, so were not a biker gang, but what we are is a group of creative’s that have been collaborating on projects for years. Dana and Luke have been working together as the technical duo behind the Santa Barbara International Film Festival, and Gianny has been their go to cinematographer since they first crossed paths in 2006.
We three are draw together by a love for creative production, and a general outlook on life, that is; people are what matters, relationships are everything, and “you only live once so do your best while you are here” attitude.
We all have pretty amazing stories.
Dana Morrow is a rare pioneer that has kept up with an ever-changing industry. In the 1980’s he owned the top video agency in Seattle, dragging his knuckles on tape-to-tape editors. He then went on to own his first AVID, and the business blossomed. Like many a smart businessman, he sold the company at it’s heyday and promptly moved to Santa Barbara’s Riviera, and began to bless the local community with his production chops and his contagious smile. When he’s not combing over the details of our next production, Dana and his wife Sharon, enjoy spending time with clients, family, friends, and Santa Barbara. Wow. We live here!
Where to start with Gianny Trutmann? Gianny is a first rate director of photography trained at the Brooks Institute. When we say first rate we mean it - he will literally take a bullet to get the perfect shot. In fact, he has...just ask him to show you the wound. He grew up in Guatemala, where his family still resides. But like any smart cinematographer, Gianny moved to California and started making great television content, while launching the first RED Boot Camps in Los Angeles, Argentina, and Venezuela. For the past 14 years, has called Santa Barbara his home. When he’s not on a production, you might find him hanging out of a helicopter, experimenting with new cinematic technologies, or sniping new locations on his motorcycle.
And that brings us to me, Luke Archer. I was a bit of an academic rebel in school. I caused a ruckus, but somehow always ended up at the top of the Dean’s list. After graduated business school in Monterey, I dived head first into entrepreneurship; co-founding a product development company, a learning company, a television production company, and more recently, launched the Cool Hand Look Agency.
So what am I passionate about? God, my family, and content. Breathing content. Eating content. Dreaming content. Sleeping Content. Creating content. I can’t stop.
Q. What do we do?
CHL: We work with brands. Our clients come to us to help them create, communicate, and deliver their brand message to the Public. That is what we do. We develop creative campaigns, content, commercials, and designs to tell your brand story and cultivate sales.
Q. What is with the wacky Monster Suit?
CHL: That’s me, Luke, in the Sherbert the Monster Suit. Man is it hot in there! We had so much fun with this shoot! Sometimes you just got to let the inner beast out!
Sherbert was designed and built by local artisan, Matthew McAvene. Matthew cut his teeth at the Jim Henson Company makers of the Muppets! He is a hella-of-a-guy and was kind enough to let us borrow Sherbert for the photo shoot.
Matthew is also a great commercial artist. You have probably seen his work scattered around Santa Barbara and wondered who created this fantastic art? Check out more from Matthew McAvene at matthewmcavene.com and at mackyworld.com.
Q. Who took those great photos and where?
Local photographer and Brooks Institute graduate, Lexus Gallegos. She took these bad ass photos at the Historic Arlington Theatre. Check out her incredible photos at lexusgallegos.com.
Special thanks to the Metropolitan Theatre Company for allowing us to shoot at the theatre and a very special thanks to Karen Killingsworth for making that happen!
Q. The shoot looks like a lot of fun! Do you have any video?
CHL: Of course we have the video that we asked you to ask us about! We didn't bring any video lights but we couldn't resist shooting a couple of seconds of slow motion at 4K.